BLEACH
BLEACH
X BlackHeart Bike Co
Allroad BLEACH
Frame: BlackHeart Allroad AL
Fork: BlackHeart Carbon
Groupset: SRAM Force eTap AXS
Wheels: HUNT 44 Aerodynamicist Carbon
Tires: Vittoria Corsa Pro
Handlebar: Zipp SL 70 Aero Carbon
Stem: Zipp SL Carbon
Seatpost: Zipp SL Carbon
Saddle: Fizik Vento Argo 00 Adaptive
Bar Tape: Fizik
Bleach Design Werks X BlackHeart
United by the shared philosophy that life’s wilder on two wheels, The Bleach Design Werks x BlackHeart capsule in collaboration with MAAP is a collective jam forged in the hills and streets of Los Angeles – The spiritual home to Bleach founder Mikey Ojeda’s creative remix of moto culture and BlackHeart’s passionate community.
"I wanted to speak to the those who are currently cycling and then speak to this world that either doesn't know about cycling or maybe fearful of cycling. I want them to see familiar faces like Boo and think, 'Alright, I can step out of what I'm comfortable in and realise I can be comfortable in something like that too.'" – Mikey
To celebrate Bleach’s newly developed BlackHeart Allroad AL bike in collaboration with SRAM, Zipp, Hunt Wheels, Fizik, and Vittoria, an accompanying capsule of performance apparel from MAAP has been rewerked in new limited edition designs - each item specially designed with Mikey’s singular vision and free-wheelin’ ethos.
Enjoy the ride. It's good out there.
Mikey Ojeda
Mikey is the founder of Bleach Design Werks and part of the LA cycling community. Born in LA, he turned a passion for motorcycles into Bleach in 2019, merging youth, hip hop and skateboarding inspiration to create a new style of bikes unseen.
Ambassadors
Boo Johnson
Boo is a pro skateboarder, owner of Long Beach Pharmacy Boardshop, and also runs JHF (Just Have Fun), his own clothing brand. He found cycling as a way to stay fit without the impact of skateboarding and is recognized for his style and positive attitude.
Jess Meany
Jess is an LA-based fashion designer who has become a beacon in the local cycling community. You can usually find her testing the legs on the weekly group rides... if you can catch her.
Dominic Chambrone
Dominic is the founder and creative director of @thesurgeon, a custom footwear company made in Downtown Los Angeles. They design and produce men and women's prototypes, samples and custom designed footwear from the sole up.
James Kirkham
James is the founder of Race Service, an automotive culture hub & creative agency in LA. He also co-founded Donut Media, an American automotive content brand known primarily for its eponymous YouTube channel and online merchandise store.
