The collaboration
West Coast Werks
Bleach Design Werks and BlackHeart Bike Co. teamed up on a limited-run Allroad AL – our do-it-all aluminum road bike with gravel capability – reimagined by Bleach founder Mikey Ojeda’s singular vision and free-wheelin’ moto-culture ethos.
The Collab
Pink. Chrome. No rules.
In partnership with MAAP, SRAM, Zipp, Hunt Wheels, Fizik, and Vittoria, the capsule came to life with with signature Bleach-inspired motifs and metallic design notes.
Infusing the renegade independent spirit of motorcycles with pop culture, skate, and the best of the LA scene, the capsule includes Bleach Design Werks x MAAP apparel and accompanying team kit accessories.
"I wanted to speak to the guys who are currently cycling and then speak to this world that either doesn't know about cycling or maybe fearful of cycling. I want them to see familiar faces like (skater) Boo Johnson and think, 'Alright, I can step out of what I'm comfortable in and realise I can be comfortable in something like that too.'"
— Mikey Ojeda, Bleach Design Werks Founder
