Become an owner

Now you can invest in the future of BlackHeart
How was BlackHeart launched?

"In 2017 I began working on BlackHeart. Over the course of 3 years I left my career in advertising and self-funded the design, prototyping, production, and launch of the company.

I was hesitant to take investment early on because I wanted to prove to myself that not only could I make my dream bike, but that other cycling enthusiasts would love it as well."

– Zach, Owner and Founder

Why are we raising capital?

"After 3 years of working carpentry during the days and building BlackHeart on nights and weekends our sales exploded in 2021, with average monthly revenue up over 400%. We even sold out of our most popular size in a little over a month, dealing with inventory shortages for the rest of the year.

We've now reached the most exciting stage of our company's development and are seeking investment to scale production, purchase inventory, expand operations, and hire employees."

– Zach, Owner and Founder

What is equity crowdfunding?

Equity crowdfunding gives the general public the opportunity to invest in companies at a stage normally reserved for large, private investors.

Unlike other crowdfunding platforms like Kickstarter where people essentially fund the production of a new product, equity crowdfunding allows you to purchase common stock in the company.

For BlackHeart, this means we can raise the money we need to grow while continuing to live our community-centric ethos by giving you the opportunity to literally become owners of our company.

How can I become an owner?

The minimum investment is $248.

Investing is easy:

1. Click the link below
2. Create a Start Engine account
3. Click "INVEST NOW" on the BlackHeart campaign page and follow the instructions

That's it! You'll become an owner of common stock in BlackHeart supporting our aim to grow into the largest direct-to-consumer bike brand in the world.

Still have questions?

Email us at